

ABOUT US
Utilizing over 20 years as a corporate marketing and business development executive in the US, extensive global travel experience in over 90 countries, and more than a decade consulting globally for a varied grass root NGO’s, Melissa Foley has been able to provide a unique perspective on tourism development.
She has organically curated a unique and diverse international network and relationships and strives to benchmark meaningful social and environmental sustainability practices that are realistically adaptable and relevant for the tourism industry. Her superpower has always been an unsurpassed ability to cultivate strong relationships with stakeholders, and trade partners via social networking, marketing campaigns, trade associations, and exhibition representation.
Melissa’s vast experience advising clients throughout the tourism supply chain has provided valuable insights into this niche tourism sector that have been gained as a marketing and operations consultant to lodges, operators, NGOs, and the largest safari vehicle manufacturer in East Africa.
Creating All About Africa Consulting was inspired by a simple philosophy that everyone in the tourism supply chain shares a collective ethical obligation to ensure we are leaving a positive impact on our communities, natural resources, and cultural traditions. Recognizing how overwhelming the concept of sustainability has become to most tourism-based businesses, she brings a pragmatic approach to supply chain and operations practices and policies. Melissa believes in a holistic approach, by addressing global consumer trends and demands and capitalizing on the genuine storytelling of partnerships and impact to inspire others to engage for an even wider reach.
Based in Cape Town, she currently represents a portfolio of private sector and not-for-profit clients who all share common values. She proudly serves on the Board of Directors of the International Mountain Explorers Connection, an organization that supports the Kilimanjaro Porters Assistance Program which advocates for ethical climbing conditions on Mt. Kilimanjaro. Her true passion and commitment have become identifying the synergies and facilitating the integration between various stakeholders to create lasting collaborations where transformational tourism can truly thrive.